Description
The first edition of this standard text saw light of day in 1981; 21 years later, it has emerged in its eighth edition. Coverage includes basic concepts; corporate governance and social responsibility; environmental scanning, and industry and organizational analysis; and strategy formulation, implementation, and control. Thirty-five case studies occupy about half the book. One can only hope that an Enron case study will enhance the ninth edition. Wheelen is affiliated with the U. of South Florida; Hunger, with Iowa State U. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field?from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations. For Strategic Planners and Chief Executive Officers.
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