Strategic Management and Business Policy
A comprehensive textbook that presents and explains concepts and theories that are useful in underst...
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A comprehensive textbook that presents and explains concepts and theories that are useful in understanding the strategic management process; critically analyzes studies in the field of strategy; describes the people who manage strategically; and suggests a model of strategic management. The focus is on the business corporation. This revised and updated edition also adds a new chapter on strategic issues in managing technology and innovation. Annotation copyright Book News, Inc. Portland, Or.
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