Description
This volume is a practical, step-by-step description of the process of conceptualizing, designing, implementing, and evaluating a successful patient education program.Chapters focus on conducting a needs assessment, developing and evaluating a program-based upon that assessment, generating marketing strategies and selecting or preparing patient education materials. The author makes recommendations on how to work effectively with culturally diverse populations and with difficult patients and on how to deal with compliance problems.
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Walks step-by-step through the process of conceptualizing, designing, implementing, and evaluating a patient education program. Chapters focus on conducting a needs assessment, developing and evaluating a program based on that assessment, generating marketing strategies, and selecting or preparing patient education materials. Recommendations are offered on working with culturally diverse populations and with difficult patients and on dealing with compliance problems. Lorig teaches at Stanford University School of Medicine. Contributing coauthors are experts in preparation of health education materials. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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