Everybody says that Quality is it: the revered panacea for all corporate ills, the business obsession, the solution of solutions. Except what do you do when you've achieved Quality but it still isn't enough? When you've tried your darnedest, but the competition still has the edge? That's exactly the dilemma that faces the leader of Punctuation, Inc., the prosperous company featured in this business fable, It's About Time. Despite Punctuation, Inc.'s world-renowned quality and concern for customer satisfaction, a brash new company has appeared on the scene. Its products aren't simply just as good and just as inventive, but new ones keep appearing faster than seems possible!!In It's About Time, John Guaspari, quality expert and bestselling author, offers a bedtime story for companies that ought to be waking up to a new business reality - that time is the next competitive weapon. This unique, witty tale provides an eye-opening presentation of the basics of "time-based competition" - an approach destined to be the management paradigm for the 1990s. It's About Time continues the story of Guaspari's first fable, I Know It When I See It, which explained a crucial message about how to measure quality (let the customer define it). With over 250,000 copies sold to date, I Know It When I See It proved that a light-hearted approach to a serious business concept is a lucid (and time-saving) way to get an idea across.Now, with It's About Time, managers and employees at all levels receive a powerful (and memorable) introduction in just forty-five minutes to today's critical business topic - that you've got to make it, market it, and sell it, not just better, but faster than your rivals.Isn't it about time we all got the message? Read Less