I Know It When I See It: A Modern Fable About Quality
Books / Hardcover
Books › Business & Economics › General
ISBN: 0814457878 / Publisher: Amacom Books, August 1985
When a rival firm threatens to steal away customers from Punctuation, Inc., the Boss is determined to find a way to improve product quality
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The secret to the success of I Know It When I See It lies in its stylish delivery of a serious theme. A succinct and intriguing business fable, it tells the story of "Punctuation, Inc." and provides a simple message about quality -- that it's the customer who defines it. The story shows how businesspeople who pay close attention to what kind of quality their customers want, will also find just what their company wants -- success and big profits.
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