Inevitable Surprises: Thinking Ahead in a Time of Turbulence
Books / Paperback
Books › Business & Economics › Forecasting
ISBN: 1592400698 / Publisher: Avery, May 2004
In a paperback edition featuring a new foreword, the author of The Art of the Long View makes predictions about the business world of tomorrow, arguing that such challenges as terrorism, a dynamic global economy, and rapidly changing technology, rather than threatening today's companies, are presenting predictable opportunities for growth. Reprint. 12,000 first printing.
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The world we live in today is more volatile than ever. The security of free nations is threatened by rogue states, the global economy is in flux, and the rapid advance of technology forces constant reevaluation of our society. With so many powerful forces at work and seemingly unpredictable events occurring, to many the future seems dark, and its possibilities frightening.Peter Schwartz disagrees. A world-renowned visionary in the field of scenario planning, Schwartz’s startling—and accurate— predictions have been employed by government agencies and major corporations for more than twenty-five years. He argues that the future is foreseeable, and that by examining the dynamics at work today we can predict the “inevitable surprises” of tomorrow.Timely and thought-provoking, Inevitable Surprises is a book that no one with an interest in business—or the future of our society—can afford to miss.
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