The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

By Ries, Al and Ries, Laura

Books / Hardcover

Books › Business & Economics › Marketing › General

ISBN: 0887309372 / Publisher: HarperBusiness, October 1998

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Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change Read More
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Used - Very Good With Dust Jacket

Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$9.25

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