Description
Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.
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A great proposal will clinch the deal; a poor one will kill it - which would you rather write? The fully revised and updated edition of Writing Winning Business Proposals gives you the skills, tactics, and strategies you need to write outstanding proposals that will win new clients, make big sales, and convince your boss that your idea will revolutionize the company. You'll get a client's-eye view of what makes a great proposal and master the steps of a battle tested and proven proposal development process.This edition features dozens of new examples and scenarios. You'll also find insightful new chapters on determining your fees and collaborating to improve your chances of winning , as well as tips for creating a persuasive "voice" in your proposal.
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