Description
Writing for other small business entrepreneurs, Hammel (co-founder, Business Alliance for Local Living Economies) and Denhart (co-founder, Hanna Andersson children's clothing company) argue that businesses do best when they "grow local value" by partnering with all the various stakeholders in the business in order to promote the "triple bottom line" (people, planet, profits). They give advice on and examples of best practices in chapters addressing each stakeholder group: customers, employees, vendors, fellow businesses, owners/investors, nonprofits, the environment, and the public sector. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell’s Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business—from product creation to employee recruitment, vendor selection, and raising capital—to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community—and the benefits it will receive when it does.
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