Description
Kinney is a financial planner based in Texas who also appears weekly as a financial expert on his local NBC affiliate and writes a column for a local business publication. He explains how financial advisers, stockbrokers, insurance professionals, and accountants can get regular exposure as experts in their local media outlets (on TV and radio, in newspapers, and online) and thereby attract clients. He provides advice on improving interview skills, building on strengths, and getting media attention. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Read More
Praise for Master the Media to Attract Your Ideal Clients"This book is a marketing masterpiece. It should be required reading for all financial professionals."-Janine Wertheim, Chief Marketing Officer Securities America, Inc."Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"-Harold Evensky, CFP author, Wealth Management"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"-Brian Tracy, President, Brian Tracy International author, Create Your Own Future"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."-Gail S. Waisanen, CLU, Editor, Life Insurance Selling"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
Read Less