Business and Society: A Strategic Approach to Social Responsibility
Books / Paperback
Books › Business & Economics › General
ISBN: 0618415963 / Publisher: Cengage Learning, February 2004
A brief alternative to its competitors, Business and Society combines 12 chapters with 12 cases to offer a strategic approach to social responsibility. Streamlined coverage of key topics allows undergraduate students and MBA majors to focus on only what they need to prepare for in the real business world. Concise chapter content allows instructors to introduce outside resources into their course, such as readings, cases, and projects that enhance students' understanding of the material. Students will gain the background knowledge, skills, and insight necessary to analyze how organizations achieve both social and financial performance benefits through social responsibility.
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A brief alternative to its competitors, Business and Society combines 12 chapters with 12 cases to offer a strategic approach to social responsibility. Streamlined coverage of key topics allows undergraduate students and MBA majors to focus on only what they need to prepare for in the real business world. Concise chapter content allows instructors to introduce outside resources into their course, such as readings, cases, and projects that enhance students' understanding of the material. Students will gain the background knowledge, skills, and insight necessary to analyze how organizations achieve both social and financial performance benefits through social responsibility.What Would You Do? mini-cases appear at the end of each chapter, presenting students with a scenario that highlights ethics, social responsibility, morals, workplace conduct, and other important themes. Over 60% of the cases are new. In addition, the collection has been divided into two parts to clearly distinguish between organizations that have succeeded and those that have struggled with corporate citizenship.Real examples of Social Responsibility Audits appear on the textbook web site. These reports provide students with an insider's look at how companies are actually measuring, assessing, and communicating their social and ethical performance results.Five expanded Role-Playing Exercises promote teamwork and develop students' group decision-making skills.
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