Description
Cites the challenges faced by African American businesswomen and covers choosing a business, overcoming emotional barriers, raising funds, and addressing legal concerns
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In her bestselling book, The Black Woman's Guide to Financial Independence, Broussard gave African American women a much-needed lesson in taking control of their own lives through controlling their own money. Now she takes you one step further, showing you how to take control of the work you do and, with it, your destiny. Balancing practical instruction with dozens of real-life stories, Sister CEO is a resource tool that can make dreams come true.A successful self-employed businesswoman herself, Broussard arms the would-be entrepreneur with everything she'll need to think about, plan, and do to start and run a successful business. She covers all the basics, from finding the right niche, overcoming emotional barriers, and raising start-up funds to legal matters, money management, publicity, and salesmanship. She also profiles dozens of successful African American women who've succeeded on their own terms: among them travel consultants, franchise owners, art dealers, and clothing manufacturers.
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