My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Books / Paperback
Books › Business & Economics › Advertising & Promotion
ISBN: 0844231010 / Publisher: McGraw Hill, February 1966
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. H...
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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