Description
Draws on new capabilities in polling, communications, and marketing to reveal how political, business, and religious groups can adapt to a fast-changing American society, explaining how the nation's leaders can earn public loyalty by supporting key values.
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A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns who has recently broken publicly with the president over the direction of the administration; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's Beltway in search of keys to winning leadership.
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