The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 1885167377 / Publisher: Bard Press, May 1999
Discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan
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Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.
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