Description
The authors set out to take mathematical modeling a couple of steps further by emphasizing the decision making process and the communication of results. They approach each topic via a narrative of a business situation and illustrate the model building process, taking great care to emphasize the model's assumptions and limitations. Each chapter is then organized around a clearly defined set of pedagogical features designed to guide the student through the management science process.
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A textbook for an introductory course of one or two semesters on creating and analyzing mathematical models in management. Emphasizes pitfalls encountered, building the most appropriate model possible from the available data, solution techniques and the software available to solve the models, and analyzing and effectively presenting results to the appropriate decision maker. The CD-ROM, using Excel, includes auxiliary topics often omitted from introductory courses because of their complexity or lack of time. The CiP data shows the subtitle as A Computer-integrated Managerial Approach. No bibliography. Annotation c. by Book News, Inc., Portland, Or.
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