Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation)

Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality (National Retail Federation)

By Ziccardi, Donald and Moin, David

Books / Hardcover

Books › Business & Economics › Advertising & Promotion

ISBN: 0471139106 / Publisher: Sons, January 1997

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Description

Shares anecdotes and case studies about media strategies and client-agent relationships, and gives a... Read More
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Used - Good

Good condition. No Dust Jacket A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

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