Do-It-Yourself Direct Marketing: Secrets for Small Business
Books / Hardcover
Books › Business & Economics › Marketing › Direct
ISBN: 047153241X / Publisher: Wiley, November 1991
Takes the reader through precise step-by-step instructions from direct marketing philosophy to imple...
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Takes the reader through precise step-by-step instructions from direct marketing philosophy to implementing and evaluating campaigns. Focusing on saving money, it teaches cost-saving production methods, how to save money at the post office as well as how to get the most from each ad and mailing. Special features include numerous checklists, examples and worksheets which show the beginner how to obtain immediate results.
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