Description
This well-received book is a market leader in the field of Microeconomics, and demonstrates how microeconomics can be used as a tool for both managerial and public-policy decision making. Clear writing style and graphs compliment the integrated use of current, real world industry examples throughout the book. It emphasizes relevance and application to cover modern topics?such as Game Theory and economics of information?and examples?such as United States v. Microsoft, pricing cellular phone service, and Internet auctions. Coverage of other up-to-date issues includes supply and demand, cost, consumer behavior, individual and market demand, market failure, and the role of government. For individuals with an interest in economics, microeconomic theory, and price theory.
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New edition of a text that stresses the relevance and application of microeconomic theory to both managerial and public-policy decision making. Incorporating the dramatic changes that have occurred in the field in recent years, Pindyck (Massachusetts Institute of Technology) and Rubinfeld (U. of California) present 18 chapters that discuss markets and prices; producers, consumers, and competitive markets; market structure and competitive strategy; and information, market failure, and the role of government. Contains 107 extended examples that cover topics such as the analysis of demand, cost, and market efficiency; the design of pricing, strategies; investment and production decisions; and public policy analysis. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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