Description
An inspirational guide designed to teach one how to earn both personal and professional success furnishes a series of expert tips, such as making the audience your advocate, inspiring others to act, and establishing a meaningful connection with your peers.
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McArthur, a product-launch expert and popular business speaker, reveals the key strategies used by some of the most influential people in the world to get their messages across. Drawing lessons from the stories of ordinary people who have left their mark on the world, he shows readers how to get noticed, find an audience, and motivate people to action. New concepts in idea propagation and impact development are combined with opportunities for readers to assess their personal abilities, talents, and resources. Some areas examined are publicity, idea transference, identifying and leveraging networks, motivation, launch tactics, revenue building, automation, and system development. McArthur is founder of the MBS Internet Research Center. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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