Planning and Marketing Conferences and Workshops: Tips, Tools, and Techniques (Jossey-Bass Higher Education Series,)
Books / Hardcover
Books › Business & Economics › General
ISBN: 1555422357 / Publisher: Jossey-Bass, April 1990
This book provides a hands-on, how-to guide for planning and marketing high-quality conferences, meetings, and workshops--offering over 170 practical, easy-to-implement tips that apply to all kinds of conferences and workshops.
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Drawing on his own administrative experience in the field, Simerly (adult education, U. of Nebraska) offers practical, easy to implement tips that can be used by professional associations planning conferences for their members, by providers of continuing education programs in colleges and universities, or by businesses marketing public conferences and workshops. Annotation copyright Book News, Inc. Portland, Or.
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