Advertising
Books / Hardcover
Books › Business & Economics › Advertising & Promotion
ISBN: 0130144991 / Publisher: Prentice-Hall, January 1984
Explores the organization, background, and social implications of advertising and describes skills,...
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Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
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