Description
When profit becomes the primary focus over purpose, organizations tend to zero in on the bottom line.
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Profit With Purpose is a guide for managers who are tasked to create and implement corporate social responsibility (CSR) programs that will help build their business around causes extending beyond their products or services.This book includes examples of how brands such as P&G and Verizon have turned multicultural, purpose-driven marketing strategies into winning campaigns, global brand awareness, and profitable long-term growth.Finding and using appropriate celebrity spokespersons and the causes they support from education to health and other issues.
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