In the early 1990s Forbes magazine called General Electric "the most powerful enterprise in American business." Yet only a decade earlier this world-famous corporation, provider of light bulbs and aircraft engines, locomotives and medical imaging equipment, was heading for a crisis that few acknowledged. CEO Jack Welch - tough-minded, iconoclastic, controversial, courageous, despised - alone understood that, for GE to weather the stormy ocean of economic and competitive challenges, a revolution was needed within the company.The New GE tells the story of that revolution, one of the most sweeping and significant exercises of business leadership in the '80s and '90s. In carrying out that revolution, Jack Welch took GE from sales of $25 billion in 1980 to $60.2 billion in 1991 and made it one of the most profitable companies in America. He did so by pioneering the now widely used technique of restructuring, which focused on the buying and selling of businesses, the "delayering" of unwanted middle-management tiers, and the slicing away of thousands of employees.Through rare and exclusive interviews with Jack Welch and dozens of GE insiders, internationally renowned Time magazine reporter Robert Slater gives you the first inside look into General Electric - and the bold leader responsible for GE's magic.The New GE gives you the inside information you need to understand how this powerhouse company operates. You'll discover: the first major profile of the man called by the media "Neutron Jack" and "The Toughest Boss in America," but hailed by his peers as the best CEO in America; a management blueprint that shows how to cope with the increasingly hostile global marketplace; a thorough look at General Electric, from factory-floor workers to corporate executives, so you can understand and apply Welch's strategies to make your company a more intense competitor. Read Less