Communication and Implementation: Sustaining the Practice

Communication and Implementation: Sustaining the Practice

Books / Paperback

BooksBusiness & EconomicsTraining

ISBN: 0787987220 / Publisher: Pfeiffer, February 2008

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Description

The ROI Methodology, developed by the ROI Institute, provides a practical system for evaluation planning, data collection, data analysis, and reporting. This book explores two topics that are vital to the ROI Methodology: reporting results and sustaining the process. It explores the range of reporting methods, including face-to-face meetings, brief reports, one-page summaries, routine communication, mass audience techniques, and electronic communications. The book also gives advice on keeping the ROI process going over the long term. Case examples and lists of best practices are included. Phillips is chairman of the ROI Institute. Tush is president of a strategic communications consulting company. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Read More
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Used - Good

Good condition. Series 6. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$18.05

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