Description
The latest addition to WetFeet's popular Ace Your Case! series is packed with 15 all new cases inclu...
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The latest addition to WetFeet's popular Ace Your Case! series is packed with 15 all new cases including Business Strategy cases (e.g., a case that revolves around brand equity for a major car manufacturer), Business Operations cases (e.g., a channel distribution case for a new product launch), Market-Sizing cases (e.g., a new markets case with a licensing dilemma), and new Resume case questions. As always, each case question is accompanied by a thoughtful discussion of how to approach it and other similar cases, with annotated examples of inappropriate and appropriate answers.
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