Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns

Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns

By Delano, Frank

Books / Hardcover

Books › Business & Economics › International › Marketing

Books › Business & Economics › Finance › General

ISBN: 0867308478 / Publisher: UNKNO, April 2001

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Description

Discusses the requirements for creating, developing, and maintaining high brand name recognition, analyzing the steps for successful brand marketing and exploring some of the world's most effective brand marketing campaigns. Read More
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Used - Very Good With Dust Jacket

Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$6.79

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