"Jamie Oliver has a wonderful turn of phrase and that rare ability to bring business to life."-Richard Tyler, the Daily TelegraphEntrepreneurs are the life-blood of a thriving economy yet they suffer from all the normal human frailties. "They have to be well-endowed with drive and determination but when that amounts to greed and blind stubbornness, success may turn to disaster."-Patience Wheatcroft, Editor-in-Chief, the Wall Street Journal Europe"They came, conquered and blew it big time. At the pinnacle of success lies the precipice of failure, and these men (yes, they're all men) careered over the edge. Oliver and Goodwin take us on an enthralling journey to the dark side of business achievement."-Matthew Rock, Editorial Director/Founder, Caspian Publishing and Managing Editor, Real BusinessHow The Blew It is about people who did something remarkable - they all built huge business empires worth millions, if not billions. But then they all did something unbelievable they somehow managed to lose it. They had it. now they don't.It's a series eye-popping stories about entrepreneurs and business leaders and how it all went completely long for them. Full of incredible details and mind-blowing sums of money, it looks at the tine line between hero and zero - and shows how there are lessons for all of us.How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How The Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to Fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?"The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How They Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place. Read Less