The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings)
Books / Hardcover
Books › Business & Economics › Management
ISBN: 0609609882 / Publisher: Crown Business, October 2002
A journalist argues that companies need to rethink common business practice to come up with new strategies that allow for strong growth and profits without questionable practices in pursuit of market dominance.
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A journalist refutes the myth that market share is synonymous with profitability in a study that explains why companies need to rethink common business practice to come up with new strategies that allow for strong growth and profits without questionable practices in pursuit of market dominance. 25,000 first printing.
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