Adland: Searching for the Meaning of Life on a Branded Planet
Books / Paperback
Books › Business & Economics › Advertising & Promotion
ISBN: 0767928970 / Publisher: Anchor, June 2010
A chronicle of the past, present, and future of advertising reveals transformations taking place in idea factories, introduces people dedicated to making advertising more effective, and offers insight into the ways in which ads reflect desired lifestyles.
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[Othmer's] Sharp voice helps cut through the hype, and underscores how the distinction between entertainment and advertising is vanishing More quickly than anyone imagines."--- "Smart money," WSJ.comOn one level Adland is the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider's look at the astonishing transformation taking placa in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age."A Hilarious Chronicle of the Absurd World of Madison Avenue."---The Free Lance Star"An Engrossing Tour of a Revolution That is Unlikely to Be Televised...Other Wields His Pen Like a Stiletto."---Cnnimoney.Com
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