How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

By Morley, Michael

Books / Paperback

Books › Business & Economics › International › Marketing

Books › Business & Economics › Public Relations

ISBN: 0814756794 / Publisher: NYU Press, May 2002

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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. Read More
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Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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