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Tsang (business, U. of Reading, UK) explores the effects of core cultural values on the backward linkage strategy of 14 microcomputer multinational firms in Europe. The study explores ways that the cultural values which foreign headquarters managers bring with them influence their business tactics. He examines 14 multinational firms sharing over 60 percent of the individual personal computer, workstation, and server segments of the European microcomputer market: the U.S. firms IBM, Hewlett- Packard, Compaq, Dell, Gateway, Sun and Silicon Graphics; the Japanese firms Fujitsu, NEC, and Toshiba; the Taiwanese firms Acer, Mitac, and Twinhead; and the Korean firm Samsung. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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<p>This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.<p>The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.<p>This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.</p></p></p>
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