Provides detailed information related to business start-up and management, while giving attention to the concerns commonly reported by women entrepreneurs.
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Pakroo, a business author and coach who specializes in strategies for self-employment and small business and has started, participated in, and consulted in startup businesses, offers a legal guide to small business startups for women. She covers business basics like writing a business plan, managing finances, and launching a website, as well as women-specific topics like how to become certified as a woman-owned business, how to pursue government contracting opportunities for women, and resources for women entrepreneurs, in addition to advice and guidance from women entrepreneurs she interviewed. She also discusses choosing the right business, targeting a profitable market with a winning idea, managing the financial transition to self-employment, understanding and choosing a legal structure, choosing a business location, dealing with startup requirements and bureaucratic hurdles, marketing, conducting and marketing the business online, taxes, building the business and hiring employees and other workers, and working with lawyers and accountants. This edition has been updated to cover new tax deductions for pass-through entities, changes to the Affordable Care Act, and other issues affecting small business startups under the federal Tax Cuts and Jobs Act. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
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