In "Make a Fortune Selling to Women," Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers: #1 : She doesn't want to play the game--try being her ally, not her competitor.#2: She doesn't think the salesperson views her as a legitimate decision maker--don't make assumptions based on who she's with, how she's dressed, or how many questions she asks.#3 : She doesn't like the salesperson--be friendly, but not too friendly; be helpful, but not condescending; be confident, but not dismissive.#4 : She doesn't trust the salesperson--always tell the truth, even if it's bad news.#5 : She doesn't think the salesperson is the right person for the job--if you can't help her solve her problem, find somebody who can.Stuffed with revealing anecdotes, "Make a Fortune Selling to Women" describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Read Less