Description
Discusses the role of communication in promoting human change and development for a sustainable and better future on earth. Case studies include UNICEF's immunization efforts, the Rural Communication System in Mexico, population and family planning in South American, and Tambuli and the electronic carabao horn. A final section details common elements in the case studies and suggests some possible guidelines for applying communication to change and development in the future. Distributed by St. Martin's Press. Annotation c. by Book News, Inc., Portland, Or.
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Arguing that widespread changes in human attitude and behavior patterns are central to ensuring a more secure and sustainable future on earth, this book focuses on communication processes in development. Colin Fraser and Sonia Restrepo-Estrada, pioneers in the use of communication techniques and media in developmental work, show how communication can be used to mobilize societies, to facilitate democratic and participatory decision making, and to help people acquire new knowledge and skills. Among the issues explored are: social mobilization worldwide for child immunization; communication as a means of facilitating rapid advances in family planning; and the use of video to enable peasant farmers to participate in their own development.
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