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Examines the role of advertising in promoting tourist and leisure companies. Morgan and Pritchard (...
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Examines the role of advertising in promoting tourist and leisure companies. Morgan and Pritchard (University of Wales Institute, Cardiff) evaluate advertising's relationship within other aspects of tourism, the advertising techniques available, and new strategic directions. The book also introduces the new destination marketing strategy of branding, and assesses the relationship between advertising and other areas of promotion, such as sponsorship, ambient marketing and sales promotion. Color plates of advertisements are included. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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