Description
Solomon, director of a consulting firm specializing in online consumer research, looks at the latest...
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Solomon, director of a consulting firm specializing in online consumer research, looks at the latest research, real-world examples, and current thinking in advertising, sociology, and media studies to explore the new realities of marketing. He gives advice on gathering user input for developing products, grabbing the attention of jaded consumers, and tailoring advertising messages to Generation Y. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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