Sticky Marketing will introduce you to the new principles and philosophies that companies need in order to succeed today. It will show you:Why "Return on Engagement" rather than "Return on Investment" is the measure by which successful marketing should be judged. Sticky Marketing will introduce you to a new mechanism, "Customer Engagement Points", by which you can successfully engage with prospects and clients alike.How engagement happens by not focusing on the products or services your business provides, but rather on the experience you deliver. Sticky Marketing will explain how to turn your business into an experience.Who generates the marketing messages that matter today. Marketing is no longer about the images companies create, but the reputation they earn. Sticky Marketing will demonstrate how to manage and enhance your reputation.What the internet has meant to the way we receive information. People are now less willing to passively watch and accept. Sticky Marketing will show you how to engage and involve your customers.Which companies are most likely to succeed. It is no longer those who protect their knowledge but rather those that share their expertise and, therefore, draw customers to them. Sticky Marketing will provide the insight to make this model commercially successful.Where people are and how the context of their situation now really matters. The ubiquity of mobile devices changes our relationship with information. Sticky Marketing will show you how to take advantage of this new paradigm.We live in a world where people have become empowered. Consumers have control. They can contact companies directly and they can talk to each other with a powerful voice they never had before.Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks that you consider "not what your marketing can do for you, but what your marketing can do for your customer". Companies have to move away from the old marketing system ù of shouting messages at people ù to attracting them, by providing value around their product or service; in other words by becoming "sticky" or attractive. Grant Leboff argues that it is not "return on investment" that matters but "return on engagement"; not your unique sales point (or USP), but your customer engagement point (CEP), that will make the difference in today's cluttered marketplace. Read Less