Description
For designers, Lips offers a guide to the print publication process that follows each stage, from creating a proposal to selecting vendors. Chapters also discuss the role of the publications manager and conducting a communications audit. It includes advice from designers and communications experts, examples of projects, and sample schedules, budgets, contracts, and other documents. Lips is associated with a consulting firm and teaches publications management at the U. of Baltimore. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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Master the details of creating, contracting, and overseeing print materials, and make your communication projects—annual reports, brochures, newsletters, and other publications—run smoothly.Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a creative team, selecting printers, and much more. Award-winning creative directors, art directors, designers, editors, and consultants share their publications-management strategies and exemplary work. Sample project schedules, budgets, and vendor contracts are provided.- One phase of the publication process per chapter - Ideal for professionals in corporate and nonprofit communications and marketing, for graphic designers, and for design and business students - Great reference for anyone creating or overseeing any type of print publication, novices as well as seasoned professionals who can benefit from industry experts knowledge - 58 color images plus 18 sample schedules, budgets, contracts, and more!
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