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This report, established by the National Research Council at the request of the Pentagon, makes reco...
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This report, established by the National Research Council at the request of the Pentagon, makes recommendations on how the U.S. military can apply principles of behavior psychology and advertising to increase recruitment of young people into the ranks. Much of the material is devoted to analyzing demographic trends among youth affecting propensity to want to join the military, as well as national survey data on attitudes towards citizenship, work, education, and military service. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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