Description
An introduction to the floral industry discusses the basic techniques of floral design and careers in the retail flower business, and includes instructions for dozens of projects.
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This comprehensive text offers students an introduction to the floral design industry. This text is pedagogically superior and includes objectives, competencies, terms to know, a comprehensive glossary, student activities, a self-evaluation, and a rating scale to enable students to evaluate their own work. It is written in a concise, easy-to-follow manner. It includes step-by-step instructions complete with illustrations and material lists for dozens of projects. Projects are built around low-cost materials to help instructors maintain their budgets. It also includes suggestions for instructors on how to incorporate native materials to further reduce costs.
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