I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
Books / Hardcover
Books › Biography & Autobiography › Business
ISBN: 0471194085 / Publisher: Wiley, March 1998
Traces the life of the late CEO of Coca-Cola, who fled Cuba in 1960 to begin an unlikely ascent through the ranks of the company, which he revitalized through tough management and a focus on production
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Traces the dramatic life of the late CEO of Coca-Cola, who fled Cuba in 1960 to begin an unlikely ascent through the ranks of the company, which he revitalized through tough management and a focus on production. 50,000 first printing. $75,000 ad/promo.
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