Description
Provides a view of the lodging investment and management industry and its lenders, investor/owners,...
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Provides a view of the lodging investment and management industry and its lenders, investor/owners, hotel operating company executives and managers, brokers, and consultants. After an overview of the industry, chapters examine the hotel investment climate, lodging REITs, asset management, and franchising in the hotel industry. Current market analysis techniques and hotel valuation techniques are described and explained, and investment analysis tools are discussed. Other subjects include marketing strategies, sales and revenue management, managing technology, and special legal considerations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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