Muhammad Ali in Perspective
Two hundred full-color and black-and-white photographs provide a pictorial biography of the legendary boxer, capturing the private life, sports career, and charm of the athlete known as "the Greatest." Simultaneous. 75,000 first printing. $75,000 ad/promo.
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It wasn't easy, doing what Ali did in Atlanta. But this is a man who, all his life, has come up with one incredibly gutsy performance after another. There was no way he could beat Sonny Liston. So he went out and beat Sonny Liston. There was no way he'd give up his title. So as an act of principle, he gave up the heavyweight championship of the world. He beat George Foreman, when everyone knew he couldn't. He won the heavyweight crown for a third time, against Leon Spinks, when he was too old to win. Each time the world thought Ali was out of miracles, he performed another miracle. That's Muhammad Ali, In Perspective. And what you had in Atlanta was a wonderful reaffirmation of just how much Muhammad Ali means to the world. Three billion people were watching. Three billion people were in love with one man. Three billion people, even if it was just for a moment, had all the hate and petty prejudices removed from their hearts, and felt nothing but love. That's a miracle.
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