Description
With an emphasis on practical knowledge and implementation, Medicine and Business: Bridging the Gap, helps physicians make sound business and managerial decisions amid today's health care reality of unbalance, complexity, and unending change. This text is written from a business management perspective - instead of a medical practice management viewpoint - to give physicians the knowledge, vocabulary, and tools they need to work with business, finance, and managed care plan professionals with greater understanding and confidence.
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Helps physicians make sound business and managerial decisions in planning, finance, change management, managed care contracting, and information technology. Material is written from a business management perspective to give physicians the knowledge, vocabulary, and tools they need to work with business, finance, and managed care plan professionals. Rovin is professor emeritus of healthcare systems at the University of Pennsylvania's Wharton School of Business. His book, Managing Hospitals , won the Journal of Nursing Administration 's 1992 Management Book of the Year Award. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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