The Internet Business Companion: Growing Your Business in the Electronic Age
Books / Paperback
ISBN: 0201408503 / Publisher: Pearson Education, October 1994
Offering a framework for businesses planning their Internet futures, a hands-on guide explains what the Internet is, its origins and culture, on-line needs and opportunities, and ways of getting connected profitably. Original. (Intermediate).
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A guide to harnessing the Internet's competitive business advantages, covering developing and implementing a cost-effective Internet business strategy. Discusses Internet demographics, establishing an Internet business presence, LAN IP connections, using e-mail, and multimedia marketing with the World-Wide Web. Includes an appendix of Internet business resources, and hardware and software vendors. Annotation copyright Book News, Inc. Portland, Or.
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