Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0395608449 / Publisher: Mariner Books, January 1993
Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking
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Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
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