Highlighting the geographical, cultural, and technical diversity of digital marketing, the author, a digital media and marketing expert, gives examples from all sizes of businesses, demonstrating how to use social media, videos, and mobile platforms to maintain customer loyalty. This volume offers chapter-length cases on 40 campaigns (15 more than the previous edition), illustrated with b&w advertisements and screen captures. Departing from the format of the first collection, this edition contains less commentary on campaigns and more factual information presented in bite-sized pieces, on areas such as budget size and measurable results. Digital advertising campaigns for companies such as Red Bull, IKEA, Axe Wingman, and Activia are examined. All campaigns took place between September 2012 and September 2013. Some areas examined in each case include target markets, tactics, and client testimonials. Cases include background on individuals behind the campaigns plus links to relevant web sites. New for this edition, a companion web site provides a collaborative platform for digital marketers, with hundreds of digital marketing case studies from around the world. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com) Read Less