Description
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
Read More
Czinkota (international marketing, Georgetown U.) and Ronkainen (marketing and international business, Georgetown U.) offer an extensively revised 10th edition of their textbook on international marketing. The book is primarily intended for upper level undergraduates and graduate students as well as for executive education. The four parts of the book are: the international marketing environment, finding global customers, the global marketing mix, and leadership in global marketing. Also available are an instructor's resource CD and manual, a test bank, PowerPoint slides, videos, and additional resources. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
Read Less