Description
Discusses the 1998 merger between Chrysler and Daimler and its aftermath and explains how it fell radically short of its anticipated goals, of major players and warning readers about the dangers of global consolidation.
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<p>Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. <em>Taken for a Ride</em> reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.</p>
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